WagWatch
Your pet's health log is not our product
A pet’s daily log looks like a record about an animal. Read a month of it and it is a record about a family: when you get up, when the house is empty, who does the evening feed, which medication was given and when, the symptom that started on a Tuesday. We built WagWatch on one idea about a record like that — it belongs to the people who keep it.
Here is what that means in practice, including the parts that are less tidy than a slogan.
The people who use it are the customers
WagWatch is paid for by Premium, a subscription. When the people using an app are the ones paying for it, the app has every reason to be worth paying for and no reason to learn more about them than it needs. When an app is paid for by advertising, the incentives point the other way, however good the intentions. So, plainly:
- No ads. There are no ads and no advertising code anywhere in WagWatch.
- No data sale. We do not sell your data, and we do not share it with data brokers.
- No tracking you around the internet. We do not use your data for cross-app or cross-site tracking, for advertising, or for profiling.
- Your card stays with the payment company. Premium is billed by Apple, by Google or, in the web app, by Stripe. We never see your card details or billing address.
People on the free plan are not paying with their data instead. All of the above applies to them exactly as it does to Premium.
What stays inside the household
A household sees its own pets and nobody else’s: everyone you invite logs into the same history, and no other household can see it. The admin portal we use to run WagWatch shows us what kind of entry was logged and when, not what it says. The app analytics described further down are the exception: they can carry the text on the screen where you tap.
Letting someone outside the household see your pets’ records is always your choice, for one purpose, and it ends:
- A vet share link Premium is a read-only page of one pet’s recent history that your vet opens without an account. Anyone holding the link can open it, so send it only to your vet, and revoke it when the visit is done. It stops working 30 days after you create it, or the moment you revoke it.
- A temporary pass from the household owner lets a sitter or trainer see your pets, their current medication schedule and today’s entries (depending on time zones, that can include yesterday’s), and log. It does not open the earlier history, and it ends by itself on the date the owner set.
And the records stay yours:
- Export is free, on every plan. More → Export Data gives you a ZIP of your whole history, in JSON and CSV.
- Deletion is real. More → Delete Account removes your account, your reminders and your chat history, and if you are the only member of your household, its pets and everything logged about them, photos included. If you share the household, the pets and their history stay for the people still caring for them, including the entries you added. It does not yet reach the app analytics described below; ask us and we will erase those too. Exactly what goes and what stays.
The AI features, specifically
The AI features are part of Premium: the assistant, the paragraph in the Weekly Review and the Monday digest, and the pre-visit summary for your vet. To write those, what you have logged — entries, medications, notes and your pet’s profile — is sent to a model, and we chose it carefully:
- It is Claude, run through Amazon Bedrock inside our own AWS account, in AWS’s United States regions, where the rest of your data is stored. Your pet’s information is not used to train any model, it is not shared with any other company, and it does not leave our AWS account. Those guarantees are why we chose it.
- Only your own household’s data is sent, never another household’s. Photos go only to the assistant, and only when you ask about something you photographed: up to three photos attached to entries in the dates it is reading.
- Nothing is sent unless your household has Premium (a free trial counts). With Premium, two features send it without you typing anything: the Weekly Review, when you open the app on a week it has not summarized yet, and the Monday digest, until every member of the household has turned the digest off. A conversation with the assistant is deleted about 30 days after its last message.
The part we want to be upfront about: analytics
We do measure how WagWatch is used, to learn which screens get used and where people get stuck. A privacy post that skipped this would be marketing, so here is what the privacy policy says, in short.
In the iPhone and Android apps, HeyCatch and PostHog record which screens you open, and HeyCatch also records which parts of the app you tap, including the text on or around what you tapped — so a pet’s name, a medication name or the text of an entry can be part of its record. When you are signed in, both link what they record to your account, including your email address and display name. They do not record your screen or read your photos. The apps also tell Google Analytics for Firebase which screens are opened, with an internal account id and whether you are on Free or Premium — never your email, your name or anything you logged — with the advertising identifier switched off. There is no analytics switch inside the apps today: email support@wagwatch.app and we will erase your analytics record. Deleting your account does not erase it by itself yet, so if you are leaving, ask us for that too.
On this website, Cloudflare Web Analytics counts page views without cookies. HeyCatch, PostHog and Google Analytics run here too, each keeping a randomly generated visitor id on your device that is not linked to a WagWatch account. If your device says you are in the EU, the EEA, the UK or Switzerland, they wait until you say yes; everywhere else they run unless you switch them off on the privacy page.
The web app at app.wagwatch.app carries no analytics at all, because its links can contain share tokens. Crash reports from the apps carry an internal account id rather than your name or email (we can link it back to your account), and notes, medication names and chat are scrubbed out before they are sent.
How you will know if this changes
This describes WagWatch today, and the privacy policy has the full detail. When a change to it matters, the policy commits us to telling you in the app or by email before the change takes effect. If anything here does not match what you see in the app, write to support@wagwatch.app — that is a bug. And if you want to know why WagWatch exists at all, our story is where it started.
Not a substitute for your vet
WagWatch is a tracking and logging tool, not a veterinary service. Its job is to help you bring a clear, accurate history to the people who care for your pet professionally.
Check it for yourself
Add a pet, log a day, then open More → Export Data and read what you logged, as we store it: every entry, medication and vaccine, in JSON and CSV. The help pages cover export, privacy and deletion, and shared households explains who sees what when more than one person logs.
Free to use every day. Premium unlocks the full history, every pet and the AI assistant — $3.99 a month or $24.99 a year, 14-day free trial.